The NBA bubble
(Maps viewable on desktop only)
We've applied our narrative analytics tools to interpret what the Twittersphere has to say about the NBA bubble. Based on a sample of 8,217 Tweets, our tool came up with 35 narrative themes, each appearing on the map below.
Each dot on the below map represents a Tweet. Hover your cursor over the dots to read the underlying statement for each. What do the axes of the map tell you? Note on the 5-cluster level how they are opposites on the left-right and top-bottom axis. Then move the slider to the right, to view the higher-definition 35 cluster level. What do you notice about the relationship between the high-level themes and the detailed narratives?
Detailed narratives - time series view
The data in the map above can be cut a variety of ways. For example, the time series view (by month) shows that Social justice was highest in August, exceeding more than 10% of all tweets about the bubble. By contrast - the expressions of doubt and speculation regarding the feasibility of the bubble were over 25% of all tweets in June - they then died down quickly once the season got into swing.
Narrative traction - what's getting more vs less likes?
Which narrative terms get the most traction? The below chart shows the breakdown of likes given on Twitter within some of the themes in the above map. (excluding the tweets with no likes). The chart shows that Player stories/challenges earn more likes than other narratives: 37% of the tweets in this cluster earn 37 or more likes.